Over 200 billion emails are sent each day, but the recipient opens only 34.1% of those emails. Here are the six powerful reasons why you need to invest in direct mail marketing strategies: 1. Technology may be evolving, but direct mail is still incredibly impactful. Driving sales may be the most significant objective, but site visits, customer calls, and other forms of customer engagement are also important metrics of success. Regardless of its form, a direct marketing campaign sole goal is to persuade the recipient to take action. Here are a few common forms of direct marketing mediums: By utilizing the right strategy for your company, you can increase awareness and drive customers to take action. There are many different forms of direct marketing that a company can use to reach customers effectively. An effective direct marketing campaign usually uses a strong call-to-action to get interested customers to act on a message or an offering. Not sure this kind of marketing is worth the effort? In this article, we'll cover the importance of direct marketing, its effectiveness, and why your business needs to invest in it.ĭirect marketing is a form of advertising that involves sending information about your company, product, or services to potential or existing customers without the use of an advertising middleman. Direct mail marketing is a great way to connect with high-intent customers, spread brand awareness, and focus your resources where they are most likely to yield results.
And while we may we live in a digital world, people still respond to traditional marketing positively and even remember direct mail messages better than what they read online. When it comes to marketing strategies, some people think direct mail marketing is a thing of the past.